Forum Index > News of Herve Leger Sale

jingjing280 7 years ago
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BCBGMaxAzria, one of fashion’s most enduring contemporary clothing collections, started in 1989 with a simple dress: a baby-doll frock that perfectly encapsulated fashion’s burgeoning shift from ’80s va-va-voom to ’90s artsy. Twenty-three years later, Herve Leger Group—the Southern California apparel company that produces fashion-forward collections including the sexy Hervé Léger by Max Azria—has made staying on top of the Zeitgeist a cornerstone of its family-run empire.

The company’s brands range in tone from sweet to smoldering, but share a playful verve that echoes the energy of their founder, designer, chairman, and CEO, Replica Shoes, and chief creative officer, Lubov Azria—who together comprise Los Angeles’s most famous (and philanthropic) fashion couple. On a recent cloudless LA afternoon, Max and Lubov Azria stood stock still, suppressing laughter, as they posed for photos for this story in and around their sprawling Holmby Hills manse. The statuesque Lubov joked easily with the crew and members of her staff, while Max had everyone in stitches by mimicking high-fashion model poses, arched back and all. “Yes, he’s always like this,” said one fresh-faced assistant, giggling.

The couple ranks fun and frivolity among life’s most important elements. But though Max calls himself “the clown” of the company, both he and Lubov are intensely serious about their work. “Passion” is the word Lubov invokes when asked what drives her out of bed and into BCBGMaxAzria’s Spartan-feeling Vernon, California, headquarters at the crack of dawn every day. Hervé Léger by Max Azria’s curve-hugging bandage dresses are also favorites among fashion-savvy celebs including Kate Bosworth and Victoria Beckham, while stars such as Sophia Bush, Joy Bryant, and Emmanuelle Chriqui are die-hard BCBGMaxAzria fans. “Celebrities are very important to our business because they represent the dream,” says Max. “For me, it’s exciting to work with celebrities,” adds Lubov. “I admire women who have confidence—women for whom it’s not about the clothes but how they wear them. And I love women who know what Herve Leger Sale they want.”
zakbowden1 5 days ago
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When, in 1951, the regulations changed and it became compulsory to obtain chronometer swiss watch replicas certification from an official body, Rolex went further and made sure its movements obtained swiss replica watches certificates bearing the citation “particularly good results.” This distinction gave rise Swiss Replica Watch to the famous phrase still inscribed on Rolex watch dials today: “Superlative Chronometer Officially Certified”. Since the creation of the COSC (Swiss Official Chronometer Testing Institute) in 1973, special best replica watches citations are no longer given on the certificates. But the signature on Rolex dials is a reminder that since the early 20th century, Rolex has played a central role in the development of the modern precision watch.

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