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Forum Index > Supra Shoes Canada

hollywu8728283 5 years ago
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"There is a lack of innovation at Tod's, a lack of differentiation. Everywhere you find the same image, the same presentation in the boutiques. It is not logical in the world in which we live. Consumers need new experiences. Brands need to constantly surprise them," Hadida said.
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Its struggle to persuade people to buy a wider range of its products suggests Tod's may have fallen victim to the success of its signature item.




Armand Hadida, founder of French shop chain L’Eclaireur which was the first multibrand store to sell Tod’s and sister brand Hogan shoes in Paris in the 1980s said Tod’s had not offered as many new products as rival brands in recent years.

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“There is a lack of innovation at Tod’s, a lack of differentiation. Everywhere you find the same image, the same presentation in the boutiques. It is not logical in the world in which we live. Consumers need new experiences. Brands need to constantly surprise them,” said Hadida.


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This past weekend marked the unveiling of the collaborative project between Tod’s and Nendo, at the Salon Internazionale del Mobile in Milan. The end product? The Envelope Boat Shoe,    supra skytop shoes a new 21st century take on their classic deck shoe. They wanted to introduce a fresh take on the staple without going overboard on the design.






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