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Forum Index > Top air freshener brands in the world

windows1090 26 days ago
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When you type "air freshener" into the search box, the order will appear in the brand selection box.

From here you can also roughly understand the audience of several brands.

 

The three surveys were conducted in the United States and China.

From these data, it can be seen that Glade is a very popular brand in both China and Europe and America. Here's an analysis of these brands: Glade, Febreze, Airwick, Yankee, Renuzit, Lysol,

 

1Febreze is a brand owned by P&G. It is very popular in European and American countries. It can be found from the first chart that Breeze ranks the top in European and American countries, but it is not found in the top ten brands of Chinese air fresheners. In fact, Febreze was once listed in China, but it was quickly delisted due to disappointing sales in the country. There are three main reasons: 1. Weak demand; 2. High price; 3.poor sales channels.

Therefore, in terms of demand, price and sales channels, Febreze is more suitable for European and American markets.

Main productshousehold & car air fresheners.

Marketing Channel: 1Online: Amazon, official website...etc

2Supermarket

 

2Glade is a brand of air fragrance products owned by Johnson&Son.

The family of products include: Aerosol Sprays, Candles, Car Scented Oil, Carpet & Room, Glass Scents, PlugIns, PlugIns Scented Gel, PlugIns Scented Oil, Press'n Fresh, Secrets, Scented Oil Candles, and Wisp. Glade is a worldwide brand, known variously around the world as Glade, Gleid, Brise (Germany, France and the Netherlands), etc. Brise was renamed Glade in Germany, France and the Netherlands in 2012.

Main productsGlade Solid Air Freshener, household & car air fresheners.

Marketing Channel: 1Online: Amazon, official website...etc

2、Supermarket

 

 

 

 

3Air Wick: Air Wick is an American air freshener brand produced by Reckitt Benckiser. It was first launched in 1943 in the United States, and is now sold worldwide. From amazon's search results, it can be found that Air Wick's main product is plug-in incense. It has a wide range of products. And it's cheaper than Glade. I think price is one of its advantages. From the perspective of consumers, if I have the demand for plug-in incense, Air Wick will be my first choice.

Main productsEssential Mist Diffuser, Plug In Scented Oils, Automatic Sprays, Room Sprays, Pre-Poop Sprays

Marketing Channel: 1Online: Amazon, official website...etc

3、Supermarket

 

4Yankee: This is a well-known professional candle brand.

When the candles are entered in the search bar of the online store, the first brand is Yankee.Yankee Candle is the most respected first brand in the American Candle industry and the world's best-selling premium fragrance brand. Today, Yankee candles contain more than 160 different fragrances, producing and supplying the world's largest and most attractive candles and household fragrances. Not only has the warm house fragrance candle series, it provides the seasonal fragrance candle, the professional fragrance candle, the household fragrance product, the automobile fragrance as well as the candle container and the handicraft.

Main productsCandle

Marketing Channel: 1Online: Amazon, official website...etc

4、Supermarket

 

5RenuzitRenuzit's aerosol product was a me-too product.[clarification needed] Their solid air freshener, however, was packaged in an attractive extruded plastic cone. This may have worked against Renuzit sales. As the gelatin dries out, the light vacuum-formed shell of a Glade solid air freshener would lose most of its weight, and get discarded. It is not so obvious that the Renuzit freshener is also depleted. More recently, air fresheners have used heat-based convection and even small fans to disperse the fragrance. Its main products are solid fresheners, including gel and bead. The brand is similar to Glade. But compared with Glade, its price is relatively high. I think Renuzit's product line has some limitations and can expand the market appropriately.

Main productsGel air freshener, Pearl air freshener, Spray

Marketing Channel: 1Online: Amazon, official website...etc

5、Supermarket

 

6Lysol: Lysolis is a Reckitt Benckiser brand of cleaning and sanitizing products.

The line includes liquid solutions for hard and soft surfaces, air handling and hand washing. The active ingredient in many Lysol products is benzalkonium chloride, while the active ingredient in the Lysol "Power and Free" range is hydrogen peroxide. Compared with other brands, Lysol offers more aerosol products. Its the main products of disinfecting products.

Main productsDisinfectant Spray, Disinfecting Wipes, Multi-Purpose Cleaners, Bathroom Cleaners, Laundry

Marketing Channel: 1Online: Amazon, official website...etc

 

The information comes from air freshener manufacturer-Ocean Star Chemical Factory

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