When you type "air freshener" into the search box, the order will
appear in the brand selection box.
From here you can also roughly understand the audience of several
The three surveys were conducted in the United States and
From these data, it can be seen that Glade is a very popular brand in
both China and Europe and America. Here's an analysis of these brands: Glade,
Febreze, Airwick, Yankee, Renuzit, Lysol,
1、Febreze is a brand owned by P&G.
It is very popular in European and American countries. It can be found from the
first chart that Breeze ranks the top in European and American countries, but
it is not found in the top ten brands of Chinese air fresheners. In fact,
Febreze was once listed in China, but it was quickly delisted due to
disappointing sales in the country. There are three main reasons: 1. Weak
demand; 2. High price; 3.poor sales channels.
terms of demand, price and sales channels, Febreze is more suitable for
European and American markets.
Main products：household & car air
Marketing Channel: 1、Online: Amazon, official
2、Glade is a brand of air fragrance
products owned by Johnson&Son.
The family of products include: Aerosol Sprays, Candles, Car Scented
Oil, Carpet & Room, Glass Scents, PlugIns, PlugIns Scented Gel, PlugIns
Scented Oil, Press'n Fresh, Secrets, Scented Oil Candles, and Wisp. Glade is a
worldwide brand, known variously around the world as Glade, Gleid, Brise
(Germany, France and the Netherlands), etc. Brise was renamed Glade in Germany,
France and the Netherlands in 2012.
Main products：Glade Solid Air Freshener, household
& car air fresheners.
3、Air Wick: Air Wick is an American air
freshener brand produced by Reckitt Benckiser. It was first launched in 1943 in
the United States, and is now sold worldwide. From amazon's search results, it
can be found that Air Wick's main product is plug-in incense. It has a wide
range of products. And it's cheaper than Glade. I think price is one of its
advantages. From the perspective of consumers, if I have the demand for plug-in
incense, Air Wick will be my first choice.
Main products：Essential Mist Diffuser, Plug In
Scented Oils, Automatic Sprays, Room Sprays, Pre-Poop Sprays
4、Yankee: This is a well-known
professional candle brand.
When the candles are entered in the search bar of the online store, the
first brand is Yankee.Yankee Candle is the most respected first brand in the
American Candle industry and the world's best-selling premium fragrance brand.
Today, Yankee candles contain more than 160 different fragrances, producing and
supplying the world's largest and most attractive candles and household
fragrances. Not only has the warm house fragrance candle series, it provides
the seasonal fragrance candle, the professional fragrance candle, the household
fragrance product, the automobile fragrance as well as the candle container and
5、Renuzit：Renuzit's aerosol product was a
me-too product.[clarification needed] Their solid air freshener, however, was
packaged in an attractive extruded plastic cone. This may have worked against
Renuzit sales. As the gelatin dries out, the light vacuum-formed shell of a
Glade solid air freshener would lose most of its weight, and get discarded. It
is not so obvious that the Renuzit freshener is also depleted. More recently,
air fresheners have used heat-based convection and even small fans to disperse
the fragrance. Its main products are solid fresheners, including gel and bead.
The brand is similar to Glade. But compared with Glade, its price is relatively
high. I think Renuzit's product line has some limitations and can expand the
Main products：Gel air freshener, Pearl air
6、Lysol: Lysolis is a Reckitt
Benckiser brand of cleaning and sanitizing products.
The line includes liquid solutions for hard and soft surfaces, air
handling and hand washing. The active ingredient in many Lysol products is
benzalkonium chloride, while the active ingredient in the Lysol "Power and
Free" range is hydrogen peroxide. Compared with other brands, Lysol offers more
aerosol products. Its the main products of disinfecting products.
Main products：Disinfectant Spray, Disinfecting
Wipes, Multi-Purpose Cleaners, Bathroom Cleaners, Laundry