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Apples incredible fightback

Apples incredible fightback
apples-incredible-fightback

Even 2013, Samsung sold almost twice as many phones as Apple at the end of the year. The two market leaders are now neck and neck. The key to this shift lies in China. In the highly competitive Kingzone Z1 smartphone market makes the US technology group Apple (AAPL 124.45 1.81%) his South Korean rival, Samsung (SMSD 468.4 2.05%) the role as world leader disputed. Apple and Samsung sold in the fourth quarter of 2014 with 74.5 million equal to many Smartphones, as Strategy Analytics today announced the market research company.

It came both on a market share of 19.6 percent. In the first quarter came around 30 percent of the Smartphones from Samsung, Apple was at that time under 18 percent. Thus in the last three months of last year, Apple sold 23.5 million smartphones more than in the same period last year. Samsung, however, deposed about twelve million units of less than even a year ago.

In the full year, Samsung is ahead

Calculated on the total year 2014 Samsung had the nose but with a total of 317,2 million smartphones sold on front. Apple sold 192,7 million units according to Strategy Analytics. South Koreans was thus approximately every fourth Smartphone, Apple reached a market share of 15 percent. The Smartphone market is highly competitive. Samsung had Dethroned in the third quarter as the company with the most selling smartphones 2011 pioneer Apple. Last year, the South Korean company felt but significant Druck by Apple with its new iPhone 6 and emerging Chinese competitors such as Xiaomi.

Chinese competition is to create Samsung

Especially in the Christmas business Apple and Samsung was a head on race in mobile phone sales. The expensive iPhones seem to be less exposed to competition from Chinese manufacturers with as the cheaper Samsung models.

Since the recent peak of Samsung's market share of Chinese manufacturers hunted off market share for cheap phones the Koreans, while Apple in the high price segment scored. Third place because even the world's largest PC maker Lenovo - was however by a wide margin in the last quarter. The Chinese market share reached 6.3 per cent thanks to the takeover by Motorola, according to Strategy Analytics. The Chinese rival Huawei thus came to 5.1 per cent. Total smartphone sales in the previous year by 31 percent to over 380 million devices grew.

Record for Apple - burglary at Samsung

The business is clearly more lucrative for the iPhone group, because he sold no affordable smartphones in contrast to Samsung. While Apple reported a record profit of 18 billion dollars for the past quarter, Samsung had to accept a profit slump. Between October and December, the South Korean company with 5.3 trillion won (4.4 billion francs) generated nearly 27 percent less than in the same period last year, as the company announced today. Winning for the first time for three years - and that shrank significantly in the year 2014. Samsung remained the bottom line 23.4 trillion won - a loss of 23 percent compared to the previous year.

Samsung produces all possible electronic components and devices of memory chips on TV up to dishwashers. However, smartphones, tablet computers and other mobile devices for a large part of the net income.

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